Memory in action

Memoria en Acción (Memory in Action) is an awareness, support and learning initiative developed together with AFA Alcobendas. The project brings companies and volunteers closer to the reality of people with Alzheimer’s and early-onset Alzheimer’s, allowing them to learn firsthand about the therapies, dynamics and tools that help stimulate memory, foster autonomy and improve the emotional wellbeing of the people served and their families.

Through participation in shared activities and spaces, the project also highlights the daily work of professionals and social entities specialized in care.